Saturday, September 22, 2012

One fairer view on Rocket Internet and its founders

My three readers in total have surely noticed that I do reflect on startups, tech behemoths and sometimes on copycats. I do this when I have time and this is one of these moments. But Richard Oakley just stole me this pleasure with his unbiased and in-depth view represented in an article talking about execution, scale and success. No I am not talking about Berkshire Hathaway or Google, I mean Rocket Internet. And the article is "A growing respect for the Samwer brothers".

Few points here:
I would love if someone agrees or disagrees with my view and hopefully not Richard's because he won't be available for comment.

2 comments:

  1. Hard working entrepreneurFebruary 25, 2013 at 3:23 PM

    An entrepreneur comes up wth an idea, iterates over it, spends his little free time building prototypes, launches and promotes it, spends countless nights tweaking the beta product to improve it, gets traction, goes through the grueling process of an angel round just to sustain and grow the first version.

    Then, all of the sudden, someone just takes what he's done, adds a load of cash, copies it and muscles the market to adopt it.

    You can argue all you want, but that feels naturally wrong to just about any ethical person.

    Execution is a problem when you're short on resources and you need to be smart and creative to still make it work. When someone throws 2 or 3 million € at most problems, you have to be downright incompetent to blow it; because when you have that type of funding, everything gets way easier.

    That's precisely the problem: a bunch of cash-loaded people simply throw money at a task that is nothing more than copying a successful idea (and/or someones brilliant solution to a though problem) and that is actually disrespectful of all the hard work a real entrepreneur has to go through.

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    Replies
    1. Hey, The way you it actually sounds very real and unethical. But you forget something.

      Can you name the entrepreneurs that Rocket actually compete with? I guess you cannot because they are extremely cash loaded, multibillion companies (not poor entrepreneurs) with traction and thousands of employees across the globe.

      Actually many did not enter some markets because they do not offer the scale to reap enough profits for a company of that size. So let us see this from consumer point of view? Aren't they better off with someone like Rocket to offer what others see as unworthy of doing?

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