One fairer view on Rocket Internet and its founders

My three readers in total have surely noticed that I do reflect on startups, tech behemoths and sometimes on copycats. I do this when I have time and this is one of these moments. But Richard Oakley just stole me this pleasure with his unbiased and in-depth view represented in an article talking about execution, scale and success. No I am not talking about Berkshire Hathaway or Google, I mean Rocket Internet. And the article is "A growing respect for the Samwer brothers".

Few points here:

• I love the fact that the article is based on facts and author's reflections thus leaving the emotional factor out of it. Because TechCrunch (sorry I do really read and like your articles) just cannot get rid of the feeling that you hate these guys in the guts, for the reader's sake let us look at your last 3 publications as of writing this post:
• Rocket Internet: Is There A Method To Its Madness Or Is It Just Bad For Innovation
• the re-iterration of the Bltzkrieg email In confidential email Samwer describes online furniture strategy as a 'Blitzkrieg' in every possible following article about RI including the last one Rocket Internet’s ‘Blitzkrieg’: JP Morgan Invests In Russian Fashion Site Lamoda; $40-80M Reported 
• I also appreciate the mentioning of the fact that businesses that are so easily cloned and surpassed in weeks can actually learn from RI and have lost focus.
• And last but not least important actually adding yet another player is beneficial for the consumer. And a business that does not have its customers in the middle does not seem sustainable in mid or any longer term.

I would love if someone agrees or disagrees with my view and hopefully not Richard's because he won't be available for comment.